PINCH is an insight & strategy studio for challenger brands who refuse to sit still

GROWTH ISN’T

GUESSWORK

It’s knowing where to play, and how to win.

LIFE MOVES FAST

People move fast. Products move fast. Culture moves fast. If you’ve built something great, but if growth feels hard to come by, you’re probably missing one thing: clarity

That’s where PINCH comes in.

We help ambitious start-up, scale-up and challenger brands surface the things that actually matter, and then build a plan to activate change.

And we do it in a no bullshit, no ego-waffle, no drowning in data kind-of-way. Just clear, thoughtful, evidence-based brand and audience insight that cuts through complexity, and helps brands

SEE SHARPLY + MOVE BOLDLY

ARE YOU READY?   

PINCH exists for one purpose: to help brands grow.

We surface the audience tensions, category signals & cultural shifts that create opportunity & measure how well your brand stacks up.

PINCH helps brands understand:

  • WHO YOUR AUDIENCE ARE

  • WHY PEOPLE ACTUALLY BUY YOUR CATEGORY

  • HOW YOUR BRAND CAN WIN SHARE

We don’t do research for the shelf. PINCH is built for brands that want to act. If you’re looking for a box-checking report to file away, we’re probably not the partner for you. If you want clarity on how to grow and the confidence to act - let’s talk.

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What We Do 

Rapid Intelligence  

For when time and budget is limited & you need ideas and understanding - fast

  • RAPID DISCOVERY

  • PINCHPOINTS

Audience Insights

For when you need fresh audience understanding to drive you forward

  • AUDIENCE UNDERSTANDING

  • CATEGORY EXPLORATION / U&A

  • MESSAGE TESTING

Brand Growth                 

For when you need clarity on how to win with a brand that’s remembered & chosen

  • CATEGORY ENTRY POINTS

  • BRAND GROWTH TRACKING

  • WHITE SPACE & OPPOTUNITY MAPPING

BIG CHALLENGER

ENERGY 

PINCH was built to be different. A strategic insights consultancy without layers, noise or ego - just senior thinking, sharp commercially grounded insight and work that actually moves brands forward.

Agile, collaborative and a little provocative, PINCH brings the focus back to what really matters.

A challenger for the challengers. A partner for brands that refuse to sit still.

BOOK A CALL